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With NFS being challenged for racing gamers' dollars by Microsoft's Forza Motorsport, Take-Two's Midnight Club, and EA's own Burnout series, why did the publisher decide to mix up its winning formula so drastically? Keith Munro, Electronic Arts' vice president of marketing, laid down some informational rubber with GameSpot in an exclusive interview. A North American release is scheduled for "winter 2009," which could potentially mean an early 2010 release. Jointly developed by Black Box and EA Shanghai, Need for Speed World Online is a PC-only, free-to-play game set to launch in Asia this coming summer. Also like Shift, it will ship in North American this fall.įinally, six years after EA shut down its first car-based massively multiplayer game, Motor City Online, the publisher is backing the auto MMOG genre out of the garage again.
Set for release exclusively on Nintendo's Wii and DS, the game will sport a "unique visual style" and, like Need for Speed Shift, will sport many real-world automotive licenses. The second NFS franchise to rise from Black Box's ashes is Need for Speed Nitro (working title), an arcade racer being crafted by the Boogie-makers at EA Montreal. Slightly Mad Studios was founded earlier this month by former GT Legends developer Ian Bell. It is being developed by Slightly Mad Studios, in collaboration with executive producer Michael Mann at Black Box and EA Games Europe senior vice president-and Digital Illusions CE cofounder-Patrick Soderlund.
The first, Need for Speed: Shift, is a hardcore racing simulation in the works for the PC, PSP, Xbox 360, and PlayStation 3.
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Indeed, not only will the street-racing series carry on, it will be expanded and split into three different franchises. Today, EA announced that one of the partially shuttered Canadian operation's franchises, Need for Speed, will continue to be developed. Tekken 6: exclusive Cardboard Tube Samurai costume designed by the guys behind Penny Arcade.Given the upheaval surrounding Black Box, many gamers have been pondering the fate of the Electronic Arts' subsidiary's signature series.Ratchet and Clank: A Crack in Time: GameStop exclusive level known as the "Discovery Pack," giving players a museum-like level containing "a moon’s worth of extra content.".Uncharted 2: Among Thieves: Players will be given access to the game's multiplayer demo, as well as immediate use of the Revenge Attribute, an unlockable booster in the multiplayer campaign.Ninja Gaiden Sigma 2: A special in-game Ryu Hayubasa costume.
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Halo 3 ODST: Players who preorder the game will receive a code allowing them to play as Sgt.
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To say the least, the list shows that gamers aren't going to get to play the full game unless they shop at this specific retail chain. However, taking a look at the GameStop-exclusive content for many of the big games that are due out this fall, the list is long and contains some in-game features that are often more than a bit surprising based on what they make available to players. It makes sense from a business perspective: by providing in-game content that no one else does, players are more likely to go to certain chains for pre-orders, which generate a large amount of cash for the stores up-front. It's common practice for retailers like GameStop to offer exclusive deals to gamers who pre-order titles.
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